38 hours and counting...
over 2 years ago
– Thu, Nov 17, 2022 at 01:11:47 AM
As I type this we only have 38 hours left on the clock for the Kickstarter. It definitely surpassed my dreams!
Though we haven't hit the final stretch goal for Writing a Breakout Book, so we have some room to grow.
I've gotten some questions asking me to explain more about Author Ads Intensive, which makes total sense, so I'm dropping some info below...
Author Ads Intensive will teach you the tools to create Facebook ads that find NEW readers and build an audience that will support your career for years. You don’t have to suffer for your art. Readers are looking for your books. They want to buy your books–first, they have to know they exist. .
EARN MORE MONEY FROM YOUR BOOKS
You pour your heart and soul into them. You study craft and hire editors and pull your hair out over deadlines. Why shouldn't you also get paid well?
BUILD A SAFETY NET FOR YOUR FAMILY
The income roller coaster can also be emotional. It's great to have a baseline that you can count on every month, so you can focus on your writing.
TAKE CONTROL OF YOUR CAREER
Stop worrying about changes to the algorithm or the book world. Once you're in control of your book sales, those things don't matter as much.
With Facebook ads, we can create ads that return your spend at least double. Sometimes triple or quadruple. If you could hand someone $10 and get back $20, would you do it? Would you do it again? Would you keep doing it every day?
That’s the power of Facebook ads.
And it’s a highly scalable medium, so it is not capped at ten dollars. You can turn one hundred dollars into two. One thousand dollars into two.
Some authors tell me they don’t have time to do Facebook ads. Who doesn’t have time to turn $10 into $20?
You’re already spending time on marketing. (Ever posted on social media or sent a newsletter?) Almost anything other than writing counts as marketing – and most of them don’t have the possibility of doubling your book sales.
That means you’re actually losing money with every minute you spend on them if you don’t have effective, profitable ads also running.
Here's what you get:
- Video presentations packed with information to make the most of your time, including slides that have real examples of ads and real, transparent results.
- Every video has a TEXT version if that’s how you prefer to consume information. Fair warning, these are long (combined, they’re the length of a novel). That’s how much information is packed into each video.
- Custom course worksheets, cheat sheets, templates, and other printables that will help you accomplish the goal for that segment – and continue to use after the course.
The special Kickstarter edition of Author Ads Intensive is designed to take place at the beginning of 2023, from Monday, Jan 2nd through Friday, Jan 27th. There will be FOUR live office hour sessions with New York Times bestselling author Skye Warren where you can ask questions, find answers, and stay accountable.
Can't do the course during that time? No worries. You'll be able to access the materials, including the recordings of the office hours, through the end of 2023.
Inside you'll learn...
- How to make emotive AD IMAGES, the kind that produce more clicks from your ideal readers, even if you don’t have amazing graphic design skills
- How to write COPY that makes readers one-click, including the most compelling taglines about your characters so you draw in the reader looking for your books
- How to TARGET the right interests and audiences that are right for your books and find out which ones are actually buying the books
- What does the data in the ads dashboard mean, and more importantly, how can you mine that data for useful information about what to try next?
- Audiences, lookalikes, and pixels – oh my! How do you work the bells and whistles of advertising to your advantage? We'll cover this as well as the iOS changes.
- How to sell books that are too SEXY for Facebook, whether that’s the book cover or the text. What to do with the dreaded rejected ads.
A note on genre: I write primarily in the romance genre, and most of the students in Author Ads Intensive have been in romance as well. But I have had authors who write thrillers, mystery, science fiction, and other genres come through, and it works great. What's most important is that you write genre fiction. This isn't for memoirs, poetry, nonfiction.
Author Ads Intensive is NOT a private coaching program. The course is designed for self study at your own pace. You must put in the work to follow the Facebook ads strategy for it to work...
This course will not help if you don’t actually do it. If you don’t put in the work, you will not see results–and that’s up to you.
The information in Author Ads Intensive was created from years of experience running profitable ads and teaching hundreds of authors. Please don't sign up unless you’re really willing to do the hard stuff.
WILL THIS WORK FOR ME?
Growth requires change. Since I want every student in this course to see results, you must be willing to change. Not every author is willing to do that, even if it means selling more books and living more comfortably.
In this course you will work hard, but that doesn’t mean putting in long hours.
That means confronting your self-limiting beliefs and flawed preconceptions of what works. It means approaching advertising with fresh eyes.
If you’re ready to take your career to the next level, if you’re motivated, if you’re hungry for it, if you’re willing to do the work, this is for you.
